Your confidence in choosing LIFELINE MARKETING PRIVATE LIMITED's Cash LLM is highly valued by us, and we take our responsibility to safeguard your personal information very seriously. This Privacy Policy provides detailed insights into the protocols we follow to collect, employ, secure, and divulge your personal data.
In this text, “we” and “our” encompass both LIFELINE MARKETING PRIVATE LIMITED and Cash LLM as a single entity.
This policy serves to elucidate the manner in which we handle personal information within mobile applications. We encourage you to meticulously peruse this document to grasp our methods of managing your personal data.
1. Loan Provider Profile:
Provider Name: LIFELINE MARKETING PRIVATE LIMITED
CIN: U51494WB1992PTC057290
Customer Support Email:
Address: '73, 1st Flr' Payal Park Soc Satellite Road Ahmedabad, Gujarat, 380015 India
2. Safeguarding Measures for Data Sharing and Transmission
Our commitment to your privacy extends to a firm policy against the sale, trade, or unauthorized sharing and transmission of your personal information with third parties, unless such disclosure is explicitly consented to by you or necessitated by legal injunctions. Should the need arise for sharing and transmission of personal data, our approach is meticulously guided by adherence to both statutory requirements and the protective stipulations enshrined in this Privacy Policy.
In every such instance, we are dedicated to applying the most effective security measures to ensure the comprehensive protection of your personal information, thereby upholding its confidentiality and integrity.
3. Collection and Use of Personal Information
When engaging with our loan application, we may gather personal information as follows:
Primary Information: Such as your legal name, means of communication, and birthdate.
Financial Information: Details on your income and debt obligations.
Employment Data: Information concerning your profession and your employer.
Credit Standing: Your credit score and detailed reports on your creditworthiness.
Other Communications: Your interactions with our service, including feedback and other relevant communications.
How We Collect Your Data
We acquire your personal information through:
Direct provision by yourself.
Automated mechanisms upon application usage.
Third-party verification of your identity and financial status.
To avert financial fraud and accurately assess your eligibility for our services, we will request permissions to access certain functionalities of your device, including the camera, photo library, and contact list, as part of our KYC requirements.
4. Uses of Personal Information
We use the personal information collected for:
The processing and facilitation of your loan application;
Assessing and approving loans while conducting risk management assessments;
Administration of loan accounts and management of repayment processes;
Engaging with you to offer information on related products and services;
Making informed enhancements to our loan application and overall services;
Compliance with all relevant laws and regulatory requirements governing our operations.
5. Authorization for Access and Information Collection
In order to apply for a full loan through our app, users are required to provide authorization for us to access the following permissions on their devices:
Camera Access Permission: It is crucial for the app to access your device's camera to enable the capture of images or videos. This requirement is part of the identity verification process, aimed at preventing financial fraud.
Location Access Permission: Our app requires the ability to access your location data to ensure that you reside within our loan service area. This is vital as services are restricted to certain geographical boundaries.
Contacts Permission: Access to your contact list is necessary for the app to conduct checks against compliance with local regulations in India and to identify potential risk factors such as consecutive numbers, thereby reducing the likelihood of financial fraud and credit risk.
Following the completion of the loan qualification review, we ensure that all personal data collected is promptly deleted, guaranteeing no long-term retention.
6. Strategic Initiatives for Personal Information Security
In our ongoing effort to protect your personal information, we implement a sophisticated blend of technical and administrative measures designed to secure the privacy, integrity, and confidentiality of your data.
Our approach includes the deployment of state-of-the-art encryption technologies, ensuring that your personal information is shielded from unauthorized access and exposure.
Access to personal information is strictly limited to a select group of personnel who have been thoroughly vetted and trained in data privacy protocols. We meticulously manage their access rights to ensure that data handling is performed with the highest level of security and professionalism.
Regular security evaluations are conducted on our data storage systems, including physical and digital audits, to ensure they are impervious to unauthorized access. These systems are updated frequently to address any identified vulnerabilities promptly.
To further fortify our data protection capabilities, we have instituted a dynamic privacy protection management system. This system is complemented by rigorous training programs for all employees, aimed at fostering a deep-rooted culture of privacy awareness and adherence to best practices in data security.
7. Contact Us Regarding Privacy
If you have questions or comments about this Privacy Agreement or our practices regarding your personal information, please reach out to us at:
Name of Corporate: LIFELINE MARKETING PRIVATE LIMITED
CIN: U51494WB1992PTC057290
Email for Queries:
Address for Correspondence: '73, 1st Flr' Payal Park Soc Satellite Road Ahmedabad, Gujarat, 380015 India
We're here to provide clear answers and resolve any concerns you might have swiftly.
8. Privacy Policy Updates
We reserve the right to update this privacy policy periodically to better align with our data handling practices and legal obligations. Significant amendments will be communicated to you through appropriate channels to ensure you remain informed.
Prior to accessing our products and services, we ask that you carefully read and understand this Privacy Agreement. For any questions or uncertainties you may encounter, our support team is always on hand to provide assistance.